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Slide Background $4.6 trillion GDP
The LGBTQ+ market is the world’s 4th
largest economy Hornet Group, 2018 Test text!
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8% Boomers
13% Gen Xers
20% Millennials
31% Centennials
Identify as LGBTQ+ Hornet Group 7 Kantar, 2018 Test text!
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45% of millennials are more likely to
do repeat business with an LGBT-friendly
company Google Consumer Survey, 2014 Test text!
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Half of Americans see
Pride-marketing as ingenuine Yougov.com, 2019 Test text!
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Companies with a strong diversity culture are
33% more likely to outperform on
profitability McKinsey, 2018 Test text!
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