arrow_back

 BOY de CHANEL is CHANEL’s first makeup line for men. We created a male-inclusive advertising campaign for a female
dominant market respecting the brand’s codes.

The Norm Creative Work

Lire la vidéo

CHANEL gives men the freedom of touching up their
appearance without calling into
question their masculinity

 We created G is for GABRIELLE, CHANEL’s most diverse campaign to date featuring non-binary women. We
interviewed 9 different women and asked them to share their story through 9 key-words that spell out GABRIELLE

 Gender non-conformity and sexual fluidity are part of modernfeminist culture.

Lire la vidéo